MARKET
Create an elevated semiannual High Point Market showroom experience, while maintaining the playfulness and whimsy that is part of the brand DNA.
The results was a cohesive visual package that expressed a singular theme that encompassed that season's trend. The story told was driven by product direction; layout strategy was driven by sales team needs and feedback.
ROLE: Installation creative direction and design, layout strategy, branding direction
COLLABORATION
For the grand opening of W Residences Hollywood, interior designer Kahi Lee partnered with H.D. Buttercup to fully design and furnish one of the penthouses, that was shoppable, to increase visibility and promotion for all parties.
ROLE: Manage execution; interior designer liaison